Hiring a Consulting Firm to Develop the WET Strategic Plan

April 2026

1. Background and Rationale 

As part of the process of Certification of Entrepreneurship Support Organizations (OAE) in Benin (LABELOAE), a key initiative for the national entrepreneurial ecosystem, several organizations were recognized for the quality of their support services for entrepreneurs.

Led by the Sèmè City Development Agency and the Small and Medium-Sized Enterprise Development Agency (ADPME), with support from the Ministry of Small and Medium-Sized Enterprises and Employment Promotion, the Ministry of Economy and Finance, and the Benin Chamber of Commerce and Industry (CCI Benin), and with technical and financial support from the World Bank, this initiative aims to improve the quality of entrepreneurial support and to recognize the highest-performing organizations.

The OAE LABEL aims to recognize and strengthen Entrepreneurship Support Organizations (OAE) that play a key role in the development of Micro, Small and Medium-Sized Enterprises (SMEs) by helping to sustainably raise the standards of support services in Benin.

In this context, Women in EdTech is considering developing a overarching strategic plan, aimed at clarifying and strengthening its vision, mission, and development goals, in line with its role as a committed advocate for digital inclusion and the economic empowerment of women and young people.

This strategic plan should enable the organization to define its priority areas, structure its areas of focus, and strengthen its impact at the national and regional levels, while contributing to the transformation of Benin’s entrepreneurial ecosystem.

2. Mission Objectives 

The goal of the mission is to support Women in EdTech in the development of a 2026–2030 Strategic Framework Plan , enabling it to clarify its vision, strengthen its positioning, and define strategic directions consistent with its mission of digital inclusion and the economic empowerment of women and young people.

Specifically, the mission aims to:

Specifically, the mission aims to:

• Create a in-depth diagnosis of the organization (institutional, organizational, strategic, and programmatic)
• Identify strengths, weaknesses, opportunities, and threats (SWOT analysis)
• Clarify and, if necessary, refine the Vision, Mission, and Values of the organization
• Define priority strategic areas, in connection with current and future areas of focus
• Analyze the performance, relevance, and impact of the existing programs and initiatives from Women EdTech
• Structuring a a coherent range of programs, accessible and scalable (training, support, digital initiatives, advocacy, etc.)
• Define Strategic and Operational Objectives in the short, medium, and long term
• Develop a operational action plan realistic, with a focus on prioritizing actions
• Set up a monitoring and evaluation framework with clear performance metrics
• Suggest a resource mobilization model (funding, partnerships, self-generated revenue)
• Develop a communication and positioning strategy, in line with Women EdTech's goals
• Strengthen the alignment of interventions with the challenges of digital transformation, inclusion, and the entrepreneurial ecosystem

3. Mission Results

Specifically, this will involve: 

Upon completion of the mission, the following results are expected:

• A a clear, ambitious, and shared strategic vision for the period 2026–2030
• A mission and core values, reflecting Women EdTech's identity and positioning
• A comprehensive diagnosis of the organization and its programs
• A clear program structure, with coherent, clear, and adaptable areas of focus
• A formalized strategic plan, including priority areas and measurable objectives
• A detailed operational action plan, including priorities, deadlines, and responsibilities
• A robust monitoring and evaluation framework, with performance metrics and management mechanisms
• A resource mobilization strategy, diverse and realistic
• A communication and positioning strategy, boosting Women EdTech's visibility and influence
• A operational roadmap to ensure the effective implementation of the strategic plan

4. Expected Methodology

This is where you frame it how the firm should operate :

• Participatory approach (workshops with the team and stakeholders)
• One-on-one interviews
• Literature Review
• Benchmarking Against Similar Organizations
• Collaborative Development of the Plan

5. Expected Deliverables 

The expected deliverables for the assignment are:

• A mission kick-off report:
• A strategic diagnostic report; ; 
• SWOT Analysis Report; ; 
• A draft version of Women EdTech’s 2026–2030 Strategic Plan, which includes a budgeted five-year action plan, an implementation mechanism, a monitoring and evaluation mechanism, success factors, assumptions and risks, and mitigation strategies:
• The final version of Women EdTech’s 2026–2030 Strategic Plan, incorporating all the amendments suggested during the review process for the draft document, in both electronic and hardcopy formats.
• Resource Mobilization Strategy

6. Firm Profile 

The firm will be required to: 

• Demonstrate at least 3 years of proven experience in strategic planning, monitoring and evaluation, and resource mobilization
• Have completed at least three (3) similar assignments; ; 
• Have proven expertise in strategic planning, organizational development, project/program management, and monitoring and evaluation; ; 
• Strong knowledge of issues related to women’s economic empowerment, digital inclusion, and women’s digital entrepreneurship; ; 
• Master strategic planning tools and methods (SWOT analysis, PESTEL analysis, Theory of Change, etc.)
• Ability to incorporate cross-cutting approaches (gender and inclusion, sustainability, economics, the environment, and innovation).
• Possess expertise in entrepreneurship, digital inclusion, and gender; digital transformation; and the empowerment of girls and women in the digital sphere. 
• Have a multidisciplinary team of experts (strategy, MEAL, finance, communications, etc.) 
• Have a good understanding of the entrepreneurial and digital ecosystem and the African context.
• Similar References (NGOs, OAE, Strategic Planning)
• Experience in Africa / Entrepreneurial Ecosystem

7. Duration of the Mission 

The mission is scheduled to last fifty (50) days. ..  

8. Submission Guidelines 

Interested firms must submit: 

• Commercial and Personal Property Credit Registry; ; 
• A copy of the current tax certificate; ; 
• Copy of the firm’s Unique Tax Identifier (IFU); ; 
• A highly detailed technical proposal (understanding, methodology, scheduling, team); ; 
• Certificate of satisfactory completion of similar projects carried out by the firm; ; 
• Similar references; ; 
• The résumés of the mission’s key expert consultants; ; 
• Certification of successful completion of similar assignments carried out by key consulting experts on the project
• A Financial Offer 

9. Evaluation Criteria 

Proposals will be evaluated based on: 

• Compliance of Administrative Documents 
• Understanding the mission; ; 
• Quality of the proposed methodology; ; 
• The firm's experience; ; 
• Experiences of the mission team; ; 
• Skills of the mission team; ; 
• Value for the money 

10. Mission Oversight 

The mission will be overseen by the Directorate of Women in EdTech, with a dedicated monitoring committee. 

11. Final Provision 

Women EdTech reserves the right to:

• Reject any offer that does not comply; ;
• Negotiate with the shortlisted bidders; ;
• Modify or cancel the process if necessary.

These documents will be sent electronically to the following address: infos@womenedtech.com and CC suivi@womenedtech.com  with the subject ‘Proposal to hire a consulting firm to develop Women EdTech’s 2026–2030 strategic plan no later than May 8, 2026, at 6:00 p.m.. Any application received after this date or that is incomplete will be rejected.