Business Growth – WomenedTech

Business Growth — Hero

WET Flagship Program

BUSINESS

GROWTH

An accelerator program designed by Women EdTech
to propel women entrepreneurs to the top.

Join us

Women Entrepreneurs: Business Growth — Women in EdTech

250⁺

High-Growth SMEs

Since 2019

Business Growth — About + Methodology

2019

Since

Women Entrepreneurs: Business Growth — Women in EdTech, Benin

About the Program

An accelerator dedicated to
women entrepreneurs

Business Growth is an intensive mentoring program that enables women entrepreneurs to structure, digitize, and accelerate growth of their businesses. Combining training, mentoring, market access, and financing, it relies on a proven two-phase methodology to turn ambitions into tangible results.

Intensive Training One-on-One Mentoring Market Access E-commerce International Export

Methodology

A two-phase methodology

Phase 1

E-commerce Tour

An immersive tour to help small and medium-sized businesses go digital, set up their online stores, and gain access to the digital marketplace through lons.africa.

200+ women · 5 municipalities

Creating an Online Store
Product Listing
Introduction to Digital Marketing
Access to lons.africa

Phase 2

Acceleration

Intensive support to structure growth, strengthen leadership, and gain access to new markets and strategic financing.

75 women · 3–4 months · Hybrid

One-on-One Mentoring
Growth Strategy
Access to Financing
Regional Expansion & Exports

Business Growth — Phases + Components + Statistics

Strategic Pricing

Adopt competitive strategies to maximize revenue and effectively position its products in local and regional markets.

Proficiency in Artificial Intelligence (AI) Tools

Create eye-catching packaging, write optimized product descriptions, and produce high-quality visual content using AI tools.

International Export

Navigate regulatory frameworks such as the AfCFTA and NAFDAC, and develop a thorough understanding of global market opportunities.

Using lons.africa

A dedicated platform where participants can create online stores, manage secure orders, and streamline deliveries — www.lons.africa

E-commerce and International Trade

Acquire the skills needed to develop a successful online presence and tap into opportunities in international markets.

Export Business Plan

Learn how to develop an effective strategic plan for exporting products and services while meeting the requirements of global markets.

Accounting and Taxation

Master the fundamentals of financial management and tax obligations to ensure compliance and optimal profitability.

Women in Leadership

Strengthen leadership and decision-making skills to inspire and lead successfully in a competitive environment.

Complete system

Four Components for Success

A comprehensive program designed to address all the growth drivers of a woman-led business.

Intensive Training

Advanced modules in business strategy, digital marketing, AI, and digital tools to structure and accelerate growth.

Personalized Mentoring

One-on-one guidance from seasoned experts and entrepreneurs to help you navigate each stage of growth.

Strategic Networking

Access to an ecosystem of partners, investors, and markets at the regional and international levels.

Access to Financing

Connecting with investors, preparing for fundraising efforts, and gaining access to concrete financing opportunities.

Results & Impact

Figures that speak for themselves

Key metrics that measure the transformation of the companies we support.

90%

women receiving support

effectively use AI and digital tools for content creation, communication, and promoting their products.

100%

SMEs receiving support

have an online store with more than 500 products listed on lons.africa

90%

women receiving support

have entered new markets, and 60% exports its products to Germany, Canada, France, Senegal, and other countries.

70%

women executives of small and medium-sized enterprises

saw their revenue increase from 30 to 40% thanks to growth in sales.

90%

women receiving support

have strengthened their leadership skills and are actively involved in professional and entrepreneurial networks.

70%

SMEs

have implemented an effective accounting system using the software iwo.bj, making it easier to track finances and make decisions.

Business Growth — Testimonials + Partners + CTA

Testimonials

Transformed journeys, revealed ambitions

Business Growth has transformed the paths of these women entrepreneurs.

Françoise LOKOCLOUNON

TADAGBE Porridges

Processing of souchet into porridge flour

I am very happy to be part of the Business Growth 2.0 program, thanks to which I was able to export 200 units of my products beyond Benin’s borders. Thank you to the various experts who provided us with high-quality content. Thank you to the various partners of this program. I would very much like to see periodic follow-ups so we can get a practical sense of how our businesses are progressing after this support.

Cika NASSARA

ORIKA Services

Production and marketing of kilichi, a type of dried beef

We specialize in the production and sale of dried beef, commonly known as kilichi. I would like to thank GIZ’s ProPme for their support of the Business Growth program, which has enabled me to export more than 2,000 of my products to Ghana, Abidjan, Canada, and Germany.

Baké Faouziyatou BANI GANI

El Gusto

Agri-food production - mango juice

I would like to express my sincere thanks to the partner and Women EdTech for this program, which has helped me gain more visibility. Not only was I able to export 55 crates of mango juice—equivalent to 1,320 bottles—to Burkina Faso, but my revenue also increased from 30 to 40%. I’ve participated in many programs, but this one truly addressed the major issue I was facing: communication and managing my social media pages.

Christelle GBODOSSOU

Navishka

Natural Cosmetics for Promoting Hair Growth and Making Curly Hair Easier to Comb

Specializing in natural cosmetics designed to promote hair growth and make it easier to comb frizzy hair. I’d like to extend my heartfelt thanks to GIZ and ProPME for setting up this program, which has had a huge impact on me. Thanks to it, I’ve exported about 50 of my products to Lomé, which has also increased my revenue.

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Our Partners